A Nonprofit Bookstore Grows in Pittsburgh: Has Amazon Met Its Match in New Business Models?

January 13, 2017; The Pitt News

In Ray Bradbury’s landmark 1953 dystopian novel Fahrenheit 451, outlaws commit books to memory while firemen burn their brittle pages out of existence. Bradbury wrote in his cautionary tale that “we need to be really bothered once in a while” and the book industry has been really bothered over the last twenty years. E-tailers, led by Amazon, have exploded and restructured the bookselling industry. Conventional wisdom is that the goliath Amazon, the dominant and diversified Internet retailer of everything from books to 7-string zithers has, with unbeatable pricing and almost infinite selection, crushed all brick-and-mortar booksellers in its path. National chain Borders closed in 2011 and Barnes & Noble sales and profits have been on an unabridged decline for years.