logo
    • Magazine
    • Membership
    • Donate
  • Racial Justice
  • Economic Justice
    • Collections
  • Climate Justice
  • Health Justice
  • Leadership
  • CONTENT TYPES
  • Subscribe
  • Webinars
    • Upcoming Webinars
    • Complimentary Webinars
    • Premium On-Demand Webinars
  • Membership
  • Submissions

Infographic: Optimal Times to Post on Social Networks

Aine Creedon
April 3, 2014
Share
Tweet
Share
Email
Print

 

Clock Nonprofit Times

March 31, 2014; Entrepreneur

SumAll.com has taken data analytics from the social media activities of a series of companies, from larger corporations to small businesses, to determine the best times to post on social media platforms. SumAll is a data-analyzing firm that has allocated 10 percent of its ownership to a nonprofit the company created to leverage the power of data for social good.

The infographic below features the optimal times to post on Facebook, Google+, Instagram, Pinterest, Tumblr, and Twitter:

Infographic Nonprofit Times

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

The graphic shows that platforms such as Facebook and Twitter tend to be more popular in the afternoon, when the work day is slowing down, while image sharing networks like Tumblr and Pinterest are more commonly used in the evening and later into the night. The SumAll.com data also showed that Pinterest is used most over weekends, when users most likely have more time for crafts and DIY projects.

One noteworthy point was online users tend to be active on the majority of social networks during their downtime, such as during work commutes or the evening hours at home.

Organizations should also take time to collect their own data on when posts are getting the most attention and be aware of your audience for posting times—for example, an organization serving students might find that the times they are most active online vary closer to when school is ending. Those who use social media for marketing or fundraising campaigns should find this information valuable in reaching your online audience at the best times.—Aine Creedon

 

Nonprofit times

Share
Tweet
Share
Email
Print
ABOUT THE AUTHOR
Aine Creedon

Aine Creedon is Nonprofit Quarterly's Digital Publishing Coordinator and has worn many hats at NPQ over the past five years. She has extensive experience with social media, communications and outreach in the nonprofit sector, and spent two years in Americorps programs serving with a handful of organizations across the nation. Aine currently resides in Denver, Colorado where she enjoys hiking with her pups Frida and Tucker. She enjoys volunteering in her free time and also serves on the advisory board for the Young Nonprofit Professionals Network Denver and is the Marketing Liaison for YNPN Denver's Professional Development Committee.

More about: Nonprofit NewsOnline ActivismPolicySocial MediaTechnology

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today
logo logo logo logo logo
See comments

NPQ_Winter_2022Subscribe Today
You might also like
Cancelling Student Debt Is Necessary for Racial Justice
Kitana Ananda
To Save Legal Aid, Expand Public Service Loan Forgiveness
Zoë Polk
No Justice, No Peace of Mind and Body: The Health Impacts of Housing Insecurity for Black Women
Jhumpa Bhattacharya, Maile Chand and Andrea Flynn
The Human Impact of the Global Refugee Crisis Must Be Understood—And Acted Upon
Anmol Irfan
Why Tech Nonprofits Are Building Digital Tools for Racial Equity and Justice
Sakshi Udavant
Technology for Whom? Owning Our Platforms
Minsun Ji

Upcoming Webinars

Group Created with Sketch.
February 23rd, 2 pm ET

Worker Power in the Social Sector

Register Now
Group Created with Sketch.
March 15th, 2 pm ET

Remaking the Economy

Caring for the Care Economy

Register Now
You might also like
Cancelling Student Debt Is Necessary for Racial Justice
Kitana Ananda
To Save Legal Aid, Expand Public Service Loan Forgiveness
Zoë Polk
No Justice, No Peace of Mind and Body: The Health Impacts of...
Jhumpa Bhattacharya, Maile Chand and Andrea Flynn

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

Independent & in your mailbox.

Subscribe today and get a full year of NPQ for just $59.

subscribe
  • About
  • Contact
  • Advertise
  • Copyright
  • Careers

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.