logo
Donate
    • Membership
    • Donate
  • Social Justice
    • Racial Justice
    • Climate Justice
    • Disability Justice
    • Economic Justice
    • Health Justice
    • Immigration
    • LGBTQ+
  • Civic News
  • Nonprofit Leadership
    • Board Governance
    • Equity-Centered Management
    • Finances
    • Fundraising
    • Human Resources
    • Organizational Culture
    • Philanthropy
    • Power Dynamics
    • Strategic Planning
    • Technology
  • CONTENT TYPES
  • Leading Edge Membership
  • Newsletters
  • Webinars

GOOD Launches New Social Activism Platform

Aine Creedon
September 20, 2012

September 19, 2012; Source: All Things D

Yesterday Good Magazine launched a new and improved online website that functions as a social media platform for users to connect and share stories on social good. Users can share stories by posting ‘something to Do’ or ‘something to Learn’ on the website and has integrated a “good” button which is similar to the Like button on Facebook. While other social media websites focus on sharing personal statuses and images, good.is will focus on sharing ideas. The GOOD Company has had a somewhat bumpy year, after laying-off a majority of its editorial staff in June and purchasing Jumo, a charity social network founded by Facebook’s co-founder Chris Hughes that never quite made it big due to underwhelming levels of user traffic.

CEO of Good Magazine Ben Goldhirsh stated, “When Jumo merged with GOOD the hope was to build a single community of engaged citizens and mission-driven organizations. We all believed that socially minded people needed a place to convene, join forces, learn from one another and take action together – I think the new good.is can be that place.”

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

Since Jumo wasn’t a successful endeavor as a social network what will Good.is be doing differently? Goldhirsh said, “Jumo had a lot of focus on creating relationships between nonprofits and individuals, but we think what’s fundamental is creating relationships between individuals and the people they respect.” Goldhirsh emphasized that this new platform is “more about ‘activation’ than media.”

Good.is is setting itself apart from other social media sites by sticking to its magazine roots and providing a global news feed curated by an editorial team, similar to what LinkedIn Today offers. Goldhirsh also said to expect full website search capabilities and a mobile app coming soon. Do you think good.is could be the next big social network for nonprofits? –Aine Creedon

About the author
Aine Creedon

Aine Creedon is Nonprofit Quarterly's Director of Digital Operations and has worn many hats at NPQ since 2011. She has extensive experience with social media, communications and outreach in the nonprofit sector, and spent two years in Americorps programs serving with a handful of nonprofits across the nation as well as a community organization in Dorchester, Boston. Aine currently resides in Denver, Colorado where she enjoys volunteering, seeing live music, and hiking with her pups Frida and Tucker.

More about: Nonprofit NewsPolicySocial Media

Our Voices Are Our Power.

Journalism, nonprofits, and multiracial democracy are under attack. At NPQ, we fight back by sharing stories and essential insights from nonprofit leaders and workers—and we pay every contributor.

Can you help us protect nonprofit voices?

Your support keeps truth alive when it matters most.
Every single dollar makes a difference.

Donate now
logo logo logo logo logo
See comments

You might also like
Trump Moves to Gut Low-Income Energy Assistance as Summer Heat Descends and Electricity Prices Rise
Conor Harrison, Elena Louder, Nikki Luke and Shelley Welton
“Advocacy Works”: Nonprofit Status-Stripping Measure Dropped from Republican Budget
Isaiah Thompson
As Long as Social Media Is Around, Can We Really Break Free of Overconsumption?
Anmol Irfan
Cancer Research in the US Is World Class Because of Its Broad Base of Funding—with the Government Pulling Out, Its Future Is Uncertain
Jeffrey MacKeigan
Endowments Aren’t Blank Checks—but Universities Can Rely on Them More Heavily in Turbulent Times
Ellen P. Aprill
US Colleges and Universities Have Billions Stashed Away in Endowments—a Higher Ed Finance Expert Explains What They Are
Todd L. Ely

Upcoming Webinars

Group Created with Sketch.
June 26th, 2:00 pm ET

From Performance Management to Mutual Commitment

Fostering a Culture of Joyful Accountability

Register
Group Created with Sketch.
July 24th, 2:00 pm ET

Organizing in Divided Times

The Relational Infrastructure We Need to Protect Democracy

Register

    
You might also like
Conservatives Attack Nonprofits on Capitol Hill
Isaiah Thompson
Glass-paneled exterior of the Microsoft building.
Microsoft Axes Free 365 Software for Nonprofits
Isaiah Thompson
A close-up of a man with dark brown skin sitting outside in a park with a white towel around his neck. An older woman with brown skin sits next to him, wiping her neck with her towel in the heat.
Trump Moves to Gut Low-Income Energy Assistance as Summer...
Conor Harrison, Elena Louder, Nikki Luke and Shelley Welton

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

  • About
  • Advertise
  • Careers
  • Contact
  • Copyright
  • Donate
  • Editorial Policy
  • Funders
  • Submissions

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.