August 2, 2011; Source: Nintendo Life | Wii-maker Nintendo has a corporate social responsibility goal that is sort of like that of the Santa character from “Miracle on 34th Street:” “Putting smiles on the faces of everyone we touch.” Its truly unique CSR report is kind of infectious, but without the heavy-handed corporate marketing approach of so many other CSR statements. Components include a “Smile-Spreading Project” to get Nintendo employees to better understand one another’s work and build a positive camaraderie, an “Art Academy” to encourage art (fortunately not just Manga), a program to help employees with their work-life balance, and a new LEED-certified eco-friendly U.S. headquarters. Maybe we’re just being snookered by Mario and Pikachu, but it was a CSR document that felt a bit more authentic and less self-promotional than most. – Rick Cohen
About The Author
Rick joined NPQ in 2006, after almost eight years as the executive director of the National Committee for Responsive Philanthropy (NCRP). Before that he played various roles as a community worker and advisor to others doing community work. He also worked in government. Cohen pursued investigative and analytical articles, advocated for increased philanthropic giving and access for disenfranchised constituencies, and promoted increased philanthropic and nonprofit accountability.