Editor’s Note: As we march toward the fiscal cliff, everyone knows that tax reform is on the table in negotiations between President Obama, the Democratic Senate, and the Republican House of Representatives. For a perspective on the importance of the content of taxes for nonprofits, we are pleased to again present this important perspective by Kim Klein of Klein & Roth Consulting that should make nonprofits consider their stake in the tax reform debate. What are they willing to push for and to give up—if anything—in the context of responding to sequestration and dealing with the nation’s budget deficit?

I have been in fundraising for 35 years and have spent most of the past 20 years teaching, writing, and consulting with small nonprofits to help them build a broad donor base, or “grassroots fundraising.” When people ask whether I have proof that the fundraising methods I recommend work, particularly for social-justice organizations, I offer what I refer to as “poster children” in grassroots fundraising. Some of these groups are rural, some are in low-income urban neighborhoods, and others serve entire states.

Starting about 10 years ago and with the almost-exponential increases in more recent years, these same poster children began to call me saying, “We can’t raise as much money as we used to” or “Our fundraising isn’t working, and we can’t figure out why.” In turn, I try to figure out the problem: Do you have a new board that isn’t doing its job? Has the executive director burned out? Are you taking shortcuts with your donor relations? Sometimes I have identified the problems and worked with organizations to solve them.
But mostly I, along with many other grassroots fundraising experts, realized the real problem: starved of sufficient tax revenue, public agencies had moved into raising money from individuals, foundations, and corporations (i.e., the private sector), but the private sector simply doesn’t have enough money to do everything that it is called on to do while also paying for services that were previously funded publicly. Every day, donors face these mini-Hobson’s choices: “I’d like to give to my local theater, but I have to help my kid’s public school” or “I agree that we need to organize tenants, but right now I give my money to programs serving the homeless.”

So I started to be direct during my training sessions. “If you use these methods, you will raise more money. Still, it may not be enough, because without public funding for public services, without appropriate revenue created by fair and just tax policies, there simply isn’t enough money to do all that is demanded of the nonprofit sector.”
When I say this during my training, attendees look stunned. When the recession hit more than two years ago, cuts to nonprofits came fast and furious—not just from government but also from foundations. In response to cuts in funding, nonprofits reduced their budgets, essentially putting their own hands around their necks and slowly squeezing the life out of themselves.

The Nonprofit Tax Crisis
Nonprofits that rely on government funding to provide needed services have watched their funding shrink more and more while the cost of doing business and the need for their work increase. This situation has reached crisis proportions, with thousands of nonprofits laying off staff, cutting programs, and even going out of business altogether. The bottom line is that without significant restoration of government revenue, there is not enough money to do the work that communities count on nonprofits to do.
Compounding the problem is the fact that nonprofits (with few exceptions) have not taken a leadership role in advocating fair and just tax policies that can create a tax stream capable of maintaining a social safety net and an adequate quality of life. In the vast majority of states, and certainly nationally, there is no “nonprofit lobby.” Members of Congress do not look out their windows and think, “Oh, no, the nonprofit lobby is here.”

Social-service agencies have turned themselves into pretzels to meet increasing need with less funding. And the problem is that every time we try to do more work, help more people, and provide more services with the same amount—or often less—money, we say to the right wing, to the Grover Norquists of the world: “You were right. We didn’t need that much money to do our work.”

Still, most nonprofits don’t advocate revenue solutions to public-funding shortages. In my conversations with dozens of people about how we got into the mess, and why we have been very slow to figure a way out, I came up with four tactics for the nonprofit sector to stand up for itself and tackle the prevalent revenue shortages to work for the common good.

1. The nonprofit sector needs a unified identity and voice. The nonprofit sector does not have an identity of its own. While subsets of the sector—such as education, health care, seniors, and human rights—are clearly identified with their causes, these subsectors do little as a united front of “nonprofitness.” In contrast, the corporate sector has an identity and will advocate for itself. To be sure, subsets of the corporate sector—such as the oil, pharmaceutical, banking, and weapons industries—also lobby for themselves. But they also band together to make their needs known.

Members of the nonprofit sector need to come out of their silos and work together. Nonprofits that are not government funded need to recognize that they have just as big a stake in tax policy as those who are entirely government funded.

2. The nonprofit sector needs to learn about taxes. There is an appalling ignorance about issues concerning tax and budget structure among nonprofit staff. In my—admittedly not scientific but still fairly large—survey of nonprofit staff, few knew how their state budget structure worked, and few had opinions on issues such as what the estate tax should be or whether an increasing sales tax on alcohol and soda is a good thing or pushes an even greater tax burden onto poor people. (This may be true among the public at large as well.) In keeping with the overworked and beleaguered culture that prevails in nonprofits today, nonprofit staff members believe that there is little they can do to influence tax policy and therefore believe that it’s worthless to learn about taxes. There is a related unwillingness to stand up for our organizations and those we serve for fear of losing our tax status or further funding or out of an inability to budget the time.

3. The nonprofit sector needs to educate others on taxes. The organizations that work on and advocate improvements in tax policy tend to do so this way: “Here are a bunch of difficult-to-understand facts (which are mostly numbers), and here is what you should do: advocate for this, vote for that.” The problem with giving people a lot of information and then telling them to act on it is that no time has been spent in identifying what people think or feel to begin with. A Canadian activist once told me, “When American activists see a problem or injustice, they immediately say, ‘What shall we do? What shall we do?’ And they run around doing a lot, but much of it is ineffective, because they don’t stop to say, ‘What do I think about this? What do others think? Are my feelings and my thoughts different? Am I acting out of what I have been taught to think, or have I taken the time to create my own thinking? Whom can I talk with?’”

We take great pride in saying that people have the right to their opinions, but people won’t form and vocalize opinions if their experience is that no one ever asks for their opinions.

4. The nonprofit sector needs to ask important questions. Organized philanthropy is no help, either. Recently, for example, the Giving Pledge received a good deal of praise. Led by Warren Buffett and Bill Gates, the program encourages wealthy people to give and pledge to give significant portions of their wealth and to encourage others to do so as well. Certainly we do not wish to disrespect enormous generosity, but the praise for this effort also needs to include a question: what kind of a dysfunctional society allows people to accumulate so much wealth in the first place? We see little advocacy concerning the estate tax, and large coalitions of nonprofits have opposed the proposal from President Barack Obama to cap deductions, even though 71 percent of Americans file a short form and receive no tax benefit for their giving.

To my knowledge—and I would love to be wrong—there is no major coalition of nonprofits that has asked about the purpose of taxes and why we have a tax system that redistributes massive wealth to fewer and fewer people. A few peeps of polite protest here and there won’t do the trick.

There is no easy solution to this complicated problem, but any solution must begin with educating ourselves and one another about the role of taxes in public life. Taxes are primarily a revenue tool, but they are also a mirror of community values. We need to make the connection between taxes and the common good. I agree with the economist Adam Smith, who asserted in the late 1700s that “the goal of taxes should be to remedy inequality as much as possible.”

Nonprofit Efforts for Tax Fairness
So what have nonprofits done about taxes? There are efforts under way in states from Alabama to Oregon to advocate for fair taxes and to organize others to do the same. The national coalition, the Tax Fairness Organizing Collaborative, spearheaded by United for a Fair Economy, for instance, has worked hard to establish effective national tax organizing infrastructure.

In California, the nonprofit sector, which comprises more than 160,000 organizations, employs 10 percent of the workforce, or about 1.3 million people, and is the second largest nonprofit workforce in the United States. The nonprofit sector has primary responsibility for providing programs that address poverty, hunger, homelessness, domestic violence, arts and culture, environmental protection and preservation, and the list goes on. Increasingly, nonprofit organizations partner with public schools, public parks, public-health departments, and prisons to help raise money and provide services that these entities no longer can because of budget cutbacks. Many nonprofits receive direct government funding to do their work, and all nonprofits benefit from tax policies designed to allow nonprofits to survive in a for-profit, free-market economy.

In a 2009 Council of Nonprofits survey on the effect of the recession on nonprofits, 58 percent of nonprofits reported an increase in the number of people needing services, with some reporting a doubling in demand. And 93 percent of those providing “lifeline” services experienced almost unmanageable increases. Almost all government-funded nonprofits report cutbacks, some of which are draconian in size and scope.

Nonprofits have been advised to create other income streams, develop a broad base of individual donors, and seek foundation funding. Many capacity builders have done their best to help nonprofits make this shift in their business model and their organizational culture, but we also know from studies and our own observation that private-sector funding (from foundations, corporations, and individuals) cannot replace government funding. Lester Salomon and other researchers have noted that since the Reagan tax cuts of the 1980s, the private sector is simply not large enough to replace government funding. And even if it were, is a democracy best served when so many programs and services are dependent on the largesse of private charity?

Show Me the Money
An example of tax fairness efforts by nonprofits is Show Me the Money, a project in California that combines the smarts, reach, and knowledge of the Building Movement Project, CompassPoint Nonprofit Services, the California Pan-Ethnic Health Network (along with a loose coalition of other agencies).The goal of Show Me the Money is to involve nonprofit staff in reform efforts to overhaul California’s tax and budget structure.

Over the next 20 months, Show Me the Money will engage nearly 10,000 nonprofit staff in thought-provoking presentations and discussions throughout California.?By February 2011, Show Me the Money will conduct four Train the Trainer sessions throughout California as well as workshops and conference presentations for nonprofit staff to reach approximately 3,000 staff. By significantly increasing training capacity, we expect to reach at least 7,000 additional people in 2011.

Show Me the Money aims to help nonprofit workers form their own opinions about tax and budget policy, to realize that they don’t have to be experts to understand how taxes work and to vote intelligently, to encourage them to continue conversations about taxes in their own networks, and to get involved in progressive local and statewide campaign efforts to reform our tax structure. On their own time, they can also support candidates that have a progressive tax agenda.

I am hopeful that coalitions in other states will want to work with the Building Movement Project in adapting this curriculum to their own state (or city, for that matter). The project is not expensive: it is volunteer driven, with volunteers doing the training, organizations voluntarily hosting them, and a lot of social media which take the campaign viral.

We are in the beginning stages, but I have great hopes for the project. While the recession has caused enormous suffering, it has also created one of the most important opportunities in my lifetime for promoting profound economic change. Today every economic assumption is up for grabs. People are talking about banking, regulation, compensation, the role of government, and the role of the corporate sector in a deep and thoughtful way, and they are asking fundamental questions.

Those of us in the progressive nonprofit sector need to get out in front of this “movement moment” and provide suggestions—and even answers—to the questions people have, and we must invite people to develop their own analysis. The right wing will happily provide simple, easy-to-understand answers, largely beginning and ending with a no-taxes frame. A simple, easy-to-understand beginning frame also begins and ends with the common good. Peter Maurin, a teacher of Dorothy Day who also founded the Catholic Worker Movement, said that our job is to “create a society in which it is easy to be good.” Such a society has many elements, but it presumes a commitment to a rough social equity that is partly achieved by a progressive tax system. The nonprofit sector is key to insisting on this, or it will be the primary victim of its absence. It is our choice, and it must be made quickly.


Kim Klein is a fundraising consultant and the author of several books, including her most recent, Reliable Fundraising in Unreliable Times, which recently won the Terry McAdam Book Award. For more information, see the Show Me the Money Project.


State Groups Tackle Tax Fairness
by Shannon Moriarty and Karen Kraut

It’s July 2010, and organizers from 10 state-level grassroots groups have traveled to Washington, D.C. Rob Brown of Opportunity Maine is at the front of the room addressing the crowd. “Firefighters and other local law enforcement are key allies in property tax–cap campaigns,” Brown says, as listeners scribble in notebooks and clack on laptops. “Their perspective tends to be universally appealing to even the staunchest skeptic.”

At the event, Brown shared best practices and lessons from Maine’s successful campaign to defeat a property tax–cap ballot initiative with leaders of grassroots state tax-fairness organizations from across the country. All groups are members of the Tax Fairness Organizing Collaborative (TFOC), a coalition of 28 grassroots groups in 24 states working to promote progressive-tax reform. Progressive taxes, such as the federal income tax, require upper-income people to pay more of their income in taxes than those with lower-incomes. This is different from a flat tax, such as a sales tax, which applies the same tax rate to all individuals regardless of income level. Thus, flat taxes take a higher portion of income from low-income people than from high-income people.

The TFOC is a project of United for a Fair Economy, a national economic-justice advocacy organization. The TFOC operates in stark contrast to the brassy, anti-tax, antigovernment Tea Party. The TFOC believes that government enhances quality of life and that collecting government revenue through taxes is a necessity that should be done fairly, responsibly, and through policies that reflect our society’s values.

In some communities, organizing work to promote tax fairness has taken place for decades. But in early 2000, the movement came to a head, following the bursting of the technology bubble and waning government support for public services. As more people felt the effects of severe budget cuts and imbalanced tax policies, the movement gained momentum. By 2004 the TFOC launched to strengthen state-level efforts and facilitate connectivity across state lines. The TFOC has filled an important role in the progressive movement by providing a national infrastructure for tax-fairness organizers to collaborate, share best practices, problem-solve, and learn the latest in communications from pollsters and researchers. Through the TFOC, grassroots leaders regularly convene in affinity groups to tackle common issues, such as no-income-tax states, conservative states where taxes are limited, and states fighting corporate tax loopholes. The emphasis on grassroots organizing distinguishes the TFOC from other progressive tax-policy organizations and networks.

In the states, the tax fairness movement is firmly in place. And the work is more important than ever. From New York to Nevada, grassroots organizations have led the fight for progressive and adequate revenue to support the schools, bridges, parks, and other public resources that keep our communities strong. To a large extent, these organizations are part of coalitions that include teachers, seniors, human-service associations, community organizations, unions, faith-based organizations, and various nonprofit advocacy groups. A snapshot of the work taking place in states across the country paints a hopeful picture:

Washington. Washington Community Action Network has led the field campaign to pass I-1098, a November 2010 statewide ballot initiative to cut property taxes and taxes on small businesses to benefit the middle class and establish a high-earners income tax for the wealthiest 1.2 percent of households (that is, families earning more than $400,000 annually, or individuals earning more than $200,000 a year).

Alabama. Alabama Arise has worked to remove the state sales tax from grocery purchases and to pay for it by eliminating the state tax deduction for federal taxes paid, which benefits primarily the wealthy.

Colorado. The Colorado Progressive Coalition (CPC) has co-led the fight to defeat three measures on the ballot in November 2010 that would cut state and local taxes, fines, and fees and prevent the funding of long-term infrastructure projects. CPC plays an integral part in the campaign to defeat these initiatives by running the fieldwork operation, coordinating messaging throughout the state, and providing community-level education.

Tennessee. Tennesseans for Fair Taxation’s overarching goal is to modernize the state’s tax system. This includes working to reduce the general sales tax, eliminate the tax on food, and implement a personal income tax with generous exemptions for low-income families.

Nevada. The Silver State has been hit hard by the recession, unemployment, and the foreclosure crisis, particularly because of its long-standing reliance on gaming taxes and regressive sales taxes. The Progressive Leadership Alliance of Nevada advocates creating new sources of revenue to support critical public services, including extraction taxes on the state’s gold-mining industry.

In communities across the country, great grassroots work is happening, but the challenges remain acute. As more families are having trouble making ends meet, countering the anti-tax rhetoric is particularly challenging. But we all have a vested interest in our government’s tax system, since fair and adequate revenue is critical for our communities to thrive. And through the tax fairness movement, state-level grassroots organizations and their allies are working to rebuild—from the bottom up—a more progressive tax system that reflects values of fairness, responsibility, and sustainability.