February 16, 2014; Forbes
A provocative opinion piece on Forbes’ website by contributing columnist Howard Gleckman questions the nonprofit status of the U.S. Olympic Committee.
“Every two years,” he begins, “I sit in front of my TV watching the Olympics. Like clockwork, in the midst of some competition I can’t understand, my mind wanders to tax wonkdom and I ask myself: Why is the USOC a tax-exempt organization?”
Gleckman points out that the law says tax-exempt status is granted to groups that “foster national or international amateur sports competition.” But he questions whether “the hyper-marketed modern games even remotely fit the ideal of amateur sports,” saying that while some athletes are amateurs, many others are paid for their competition and product endorsements.
As for the USOC itself, he says that “by almost any standard, it is a commercial enterprise. It exists primarily to help organize a bi-annual made-for-TV entertainment extravaganza. Yes, it provides some support for athletes (though surprisingly little). But its real business is marketing itself and playing its part in a two-week orgy of athletic commercialization.”
USOC’s total revenue for 2012 was $353 million, 75 percent of it generated by broadcast rights, trademark income, and licensing agreements. Only about 15 percent comes from contributions, most of them corporate.
According to Gleckman, less than six percent of total USOC spending went to directly supporting Olympians in the form of stipends or expense reimbursements, with the vast majority going to operations and marketing, as well as support for the many sport-specific governing bodies, such as USA Track & Field and the Paralympics.
Not surprisingly, he also homes in on the salaries paid to USOC senior staff, a dozen of whom made $250,000 or more in 2012, including its CEO, who was paid $965,000.
Nonprofit Quarterly has report