logo
    • Magazine
    • Membership
    • Donate
  • Racial Justice
  • Economic Justice
    • Collections
  • Climate Justice
  • Health Justice
  • Leadership
  • CONTENT TYPES
  • Subscribe
  • Webinars
    • Upcoming Webinars
    • Complimentary Webinars
    • Premium On-Demand Webinars
  • Membership
  • Submissions

Will Facebook Gifts for Charity Take Off?

Aine Creedon
November 13, 2012
Share
Tweet
Share
Email
Print

Gifts

November 1, 2012; Source: Wired

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

The recently launched Facebook Gifts allows users to purchase gifts for friends through the social network and has incorporated philanthropy into the platform. The new service will include eleven charities which you can donate to: the American Red Cross, Blue Star Families, the Boys & Girls Clubs of America, DonorsChoose.org, Girls Inc., Kiva, LIVESTRONG, Oxfam America, RAINN, St. Jude’s Children’s Research Hospital, and Water.org. In a news post, Facebook stated, “We are especially pleased to be launching this test now—when so many people are looking for new ways to help the victims of Hurricane Sandy, or assist those most in need around the holidays.” The new platform allows one’s Facebook friends to view the charities that one supports with the idea being that friends may consider giving to them as well.

Facebook members must already have “Gifts” activated on their accounts to donate and donations will initially be limited to $25, though that is subject to change. During this testing phase, 100 percent of the donations will go directly to charity, although this may also change. The announcement of Facebook Gifts came along with several other money-making features the company is rolling out, suggesting that Facebook is moving aggressively toward delivering its new shareholders profits. Although this could be a new tool for charities to bring in more donations, Facebook’s last attempt to link to charitable giving through its “Causes” feature has reportedly not lived up to expectations, despite more than 8 million users who either donate or take other action. Do you think Facebook Gifts will become a prominent competitor with other online fundraising options, or will its charitable dimension sputter out? –Aine Creedon

Share
Tweet
Share
Email
Print
About the author
Aine Creedon

Aine Creedon is Nonprofit Quarterly's Digital Publishing Coordinator and has worn many hats at NPQ over the past five years. She has extensive experience with social media, communications and outreach in the nonprofit sector, and spent two years in Americorps programs serving with a handful of organizations across the nation. Aine currently resides in Denver, Colorado where she enjoys hiking with her pups Frida and Tucker. She enjoys volunteering in her free time and also serves on the advisory board for the Young Nonprofit Professionals Network Denver and is the Marketing Liaison for YNPN Denver's Professional Development Committee.

More about: GivingNonprofit NewsPhilanthropySocial Media

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today
logo logo logo logo logo
See comments

Spring-2023-sidebar-subscribe
You might also like
Arab American Philanthropy
Tamara El-Khoury
The Nonprofit Sector and Social Change: A Conversation between Cyndi Suarez and Claire Dunning
Claire Dunning and Cyndi Suarez
Nonprofits as Battlegrounds for Democracy
Cyndi Suarez
Sankofa Philanthropy: Hip Hop’s Sixth Element
Jason Terrell
Why Social Change Films Matter
Cyndi Suarez and Saphia Suarez
Philanthropy Must Move from Charity to Solidarity
Son Chau

NPQ Webinars

April 27th, 2 pm ET

Liberatory Decision-Making

How to Facilitate and Engage in Healthy Decision-making Processes

Register Now
You might also like
Brown-skinned Arabic woman wearing a bowler hat and looking into the camera. She is standing in front of a bougainvillea plant.
Arab American Philanthropy
Tamara El-Khoury
The book "Nonprofit Neighborhoods" leaning against a wall
The Nonprofit Sector and Social Change: A Conversation...
Claire Dunning and Cyndi Suarez
Nonprofits as Battlegrounds for Democracy
Cyndi Suarez

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

NPQ-Spring-2023-cover

Independent & in your mailbox.

Subscribe today and get a full year of NPQ for just $59.

subscribe
  • About
  • Contact
  • Advertise
  • Copyright
  • Careers

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.