The Matrix Map: A Powerful Tool for Mission-Focused Nonprofits

You may have heard of the Dual Bottom Line: the idea that strategic choices must serve both mission impact and financial viability. But how do you turn this idea into a quantitative decision-making tool? Blue Avocado columnist Steve Zimmerman summarizes the Matrix Map approach in this article adapted from the book he co-wrote with Jeanne Bell and Jan Masaoka, Nonprofit Sustainability: Making Strategic Choices for Financial Viability.