Only three of ten first-time gifts to nonprofits are repeated, meaning that seven of those supporters wander away to support others. Receiving a one-time gift from a donor is only the beginning, but many nonprofits treat it like an endgame. This refresher workshop with Simone Joyaux reminds us, right smack in the middle of fundraising season, of what practical steps need to be taken to keep donors over the longer term.
