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After the Donation: A Research-Based Workshop on Retaining Donors

Simone Joyaux and Ruth McCambridge
December 19, 2017
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Only three of ten first-time gifts to nonprofits are repeated, meaning that seven of those supporters wander away to support others. Receiving a one-time gift from a donor is only the beginning, but many nonprofits treat it like an endgame. This refresher workshop with Simone Joyaux reminds us, right smack in the middle of fundraising season, of what practical steps need to be taken to keep donors over the longer term.

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ABOUT THE AUTHORS
Simone Joyaux

Simone P. Joyaux, ACFRE is recognized internationally as an expert in fund development, board and organizational development, strategic planning, and management. She is the founder and director of Joyaux Associates.

Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

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