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Donor Retention

Fundraising

After the Donation: A Research-Based Workshop on Retaining Donors

By Simone Joyaux and Ruth McCambridge | December 19, 2017

Receiving a one-time gift from a donor is only the beginning, but many nonprofits treat it like an endgame. This refresher workshop with Simone Joyaux reminds us, right smack in the middle of fundraising season, of the practical steps to keep donors over the long term.

Fundraising

Starting A Major Gifts Program, Part II

By Kim Klein | June 7, 2017

Kim Klein completes her tour of the steps toward starting a major gifts program at your nonprofit, covering the preparation of solicitation materials and asking for renewals.

donor engagement

Starting A Major Gifts Program: Part I

By Kim Klein | May 26, 2017

Kim Klein walks us through the necessary steps to starting a major gifts program, from setting goals to preparing solicitation materials to asking for renewals.

Philanthropy

Increasingly Bizarre Donor Scandal Rocks Worcester Polytechnic Institute

By Sheela Nimishakavi | April 3, 2017

Major donor scandals can get very hinky, threatening the reputations of the institutions they fund. In this case, the charges include everything you might want in a Carl Hiaasen novel, but not in a donor.

fundraising ethics

Development Professionals with Purer Motives Raise More Funds

By Sheela Nimishakavi | November 4, 2016

This research examines “whether incentives crowd out pure motives and render individuals unable to convey sincerity” or purity of purpose. Read on!

Fundraising

Donor Retention—A Call to Action and to Organization-wide Quality Performance

By Simone Joyaux | October 21, 2016

Organizations are not doing the work, so retention rates continue to be an embarrassment of epic proportions. Forget smart business for a moment. Just think about being nice and respectful.

disaster charity

Orlando Nonprofits Suffer Funding Repercussions after Pulse Shooting

By Kelley Malcolm | October 17, 2016

Private funding apparently did not increase to meet the needs of Central Florida victims and their families. Institutional and individual donors gave dollars budgeted for other nonprofits to be a part of the response to this crisis.

donor engagement

Report: Human Service Agencies’ Contributions Soar but Retention Rates Plummet for All Nonprofits

By Ruth McCambridge | September 16, 2016

According to this new report from the Growth in Giving Analytics Initiative, human services agencies have done well recently at maintaining the higher level of contributions set during the Great Recession, but retention rates for them and, indeed, all nonprofits are seriously waning.

Nonprofit News

Donor Anonymity and the Case of Stand for Children in Tennessee

By Martin Levine | August 8, 2016

In the battle over educational strategy, significant amounts of money are being added to elections across the country. Donor anonymity makes it hard to know for sure if these are indeed local funds and this just represents local interests clashing over local issues.

donor engagement

Keep Your Donors: It’s the Right Thing to Do—And It Makes You More Money!

By Simone Joyaux | July 29, 2016

Whether you’re a nonprofit or a for-profit organization, loyalty is the holy grail of any business. In her latest column, Simone Joyaux discusses the deep importance of donor retention.

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