Fundraising
Measuring Fundraising Performance vs. Fundraiser Performance—Part 1
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In this first part of a classic NPQ three-part series, Simone Joyaux fulfills a promise to write about measuring the performance of fundraisers.
Fundraising
After the Donation: A Research-Based Workshop on Retaining Donors
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Receiving a one-time gift from a donor is only the beginning, but many nonprofits treat it like an endgame. This refresher workshop with Simone Joyaux reminds us, right smack in the middle of fundraising season, of the practical steps to keep donors over the long term.
direct mail and email marketing
Channeling Real Human Beings in Multichannel Fundraising
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In her latest column, Simone Joyaux discusses interaction with potential customers via a variety of platforms—electronic, traditional, and interpersonal.
Fundraising
Donor Retention—A Call to Action and to Organization-wide Quality Performance
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Organizations are not doing the work, so retention rates continue to be an embarrassment of epic proportions. Forget smart business for a moment. Just think about being nice and respectful.
fundraising campaigns
Fundraising on a Budget and Understanding the Fundraising Budget
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Simone is back! Budgets allow people to have conversations based in reality. They are tools for learning and accountability, but only if staff people and boards are familiar, even intimate with them.
donor engagement
Keep Your Donors: It’s the Right Thing to Do—And It Makes You More Money!
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Whether you’re a nonprofit or a for-profit organization, loyalty is the holy grail of any business. In her latest column, Simone Joyaux discusses the deep importance of donor retention.
gender disparity
The Power of One and the Power of Community: Part 3
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It’s May, and many schools are preparing to graduate their seniors. To mark the occasion, Simone Joyaux concludes her multipart column and takes a moment to revisit what they are being graduated into—an environment that challenges us each day to step up, even when it makes us uncomfortable or a laughingstock. Those are the tolls of real leadership.
gender disparity
The Power of One and the Power of Community: Part 2
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Simone Joyaux continues her series of recollections focused on gender inequality.
gender disparity
The Power of One and the Power of Community: Part 1
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Simone Joyaux generally writes about fundraising, but a social justice perspective always informs her work. Today, her column has a tighter focus on gender inequality.
Communications
Keep Your Donors by Building Profitable Relationships That Last
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The job of fundraising is finding and retaining customers, even if we call them donors. In the end, loyalty is what matters.