Editors’ note: This article, first published in print during Sep/Oct 2012, has been republished for Nonprofit Quarterly with minor updates.


When I look back over the 35 years I have been in fundraising, I have to admit that I have made almost every mistake a person can make. Any mistakes I haven’t made are only because I was saved by someone else helping me. I have also seen others make many mistakes, and over the years I ha