Photo: Shane Stricker

July 29, 2019; St. Paul Business Journal

In Minnesota, one affiliate organization has decided it is time to leave the United Way nest. Merrick Community Services has figured out that the only way it is likely to develop a solid individual donor base is through developing that relationship directly.

MCS has seen its allocation from the Greater Twin Cities United Way (GTCUW) decline by half in the past decade, and in so doing, it has left a significant and increasing hole in the budget. The decline at individual agencies, of course, should come as no surprise, since GTCUW’s campaign, which brought in $101.9 million in 2014, only raised $77 million last year. The model is simply in decline and, despite many