logo
Donate
    • Magazine
    • Membership
    • Donate
  • Racial Justice
  • Economic Justice
    • Collections
    • Glossary
  • Climate Justice
  • Health Justice
  • Leadership
  • CONTENT TYPES
  • Magazine
  • Webinars
  • Membership
  • Submissions

New App Makes It Easier for Companies to Run Donation-Match Programs

Moshe Hecht
August 31, 2018
“A Perfect Match,” Niklas Morberg

August 26, 2018; TechCrunch

Bright Funds, a workplace philanthropy startup that was recently featured by TechCrunch, aims to empower employees to more readily access corporate matching donation funds by eliminating the need for separately filing donation receipts with their companies in order to claim the matching contribution.

Bright Funds has an approach that is somewhat unique. While other companies, like Double the Donation, focus on the receiving end of the donation, Bright Funds starts with the business that offers the matching funds. Bright Funds acts as a one-stop-shop for these companies, providing the resources to set up or manage a corporate philanthropy or volunteering system. Since the majority of matching funds programs are done through cumbersome paperwork systems, getting everything onto an expertly managed portal can be a game-changer.

The potential value of such companies as Bright Funds is clear. Double the Donation reports that unused corporate matching gift funds can total up to $10 billion every year, with only an estimated nine percent of employees opting to participate. By streamlining their charitable services through Bright Funds, corporations would enable their workers to donate far more effectively than before.

While improved philanthropic effectiveness for “every individual” sounds great for nonprofits, what’s in it for the companies giving the funds? It’s simple—the big draw for Bright Funds-managed firms would be their ability to increase employee engagement and recruitment, which may help these competitive companies attract top talent.

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

NPQ has written extensively on the value that employee engagement provides an organization—particularly in the case of nonprofits—and most notably when it featured a 2014 study by Nonprofit HR. It asserted “that if nonprofit leaders ‘dedicated the same time, attention and resources to their people as they do to fund development, the sector as a whole would be more successful.’” And why’s that? “Happy, engaged employees are [the] best brand ambassadors because they will tell anyone and everyone how great [their] mission is, how much they love their work, and how effective the team is.”

Bright Funds’ matching funds programs includes what they call their “Shared Values model,” a strategy that taps into the need that “employees [have] to be empowered and supported by their company for personal causes [and] to be part of something bigger than themselves.”

Through this model, Bright Funds comes to a similar conclusion that Nonprofit HR did back in 2014: “[This] will not only touch the hearts of employees and encourage them to spread the news of the great work to their personal network, [but] it will also amplify the story to the rest of the professional world.”

Not only is Bright Funds making matching donations programs more accessible, but it’s expanding the donation base; the firm claims that companies using the app have seen employee donations rise 40 percent. Hopefully, over time, these kind of services can make employee matching funds accessible to many more people.—Moshe Hecht

Our Voices Are Our Power.

Journalism, nonprofits, and multiracial democracy are under attack. At NPQ, we fight back by sharing stories and essential insights from nonprofit leaders and workers—and we pay every contributor.

Can you help us protect nonprofit voices?

Your support keeps truth alive when it matters most.
Every single dollar makes a difference.

Donate now
logo logo logo logo logo
See comments

You might also like
Ask Rhea
Rhea Wong
From Crisis to Capacity: 20 Years of Philanthropy after 9/11
Deepa Iyer
Quanita Toffie on Essential Movement Infrastructure
Jeanne Bell
Lightning in a Bottle
Jeanne Bell
Sometimes a Lender or a Borrower Be: The Dos and Don’ts of PRIs
Peter Goldberg and John MacIntosh
Why Education Sector Philanthropy Must Embrace a Racial Justice Lens
Leah Austin and Edgar Villanueva

Upcoming Webinars

Group Created with Sketch.
May 27th, 2:00 pm ET

Ask the Nonprofit Lawyer

Register
Group Created with Sketch.
June 26th, 2:00 pm ET

From Performance Management to Mutual Commitment

Fostering a Culture of Joyful Accountability

Register

    
You might also like
US Capitol Building
Tax Provision Would Give Trump Administration Unilateral...
Rebekah Barber and Isaiah Thompson
A piggy bank wearing a graduation hat and standing on a pile of cash, symbolizing how endowments for academic institutions can be accessed in difficult times.
Endowments Aren’t Blank Checks—but Universities Can Rely...
Ellen P. Aprill
Saving AmeriCorps: What’s at Stake and Why We Must Act Now
Hillary Kane

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

  • About
  • Advertise
  • Careers
  • Contact
  • Copyright
  • Donate
  • Editorial Policy
  • Funders

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.