May 14, 2010; Source: Wild Woman Fundraising | Many try to quantify the impact that social media has, and there are myriad consultants to help your nonprofit leverage technology to connect with constituents and fundraise. Few, however, go beyond the retweets and click-throughs to evaluate whether it’s best to prioritize such a strategy over others. It’s easy to get wrapped up in the glitz. It’s quite literally hypnotizing, and that has one nonprofiteer asking some essential questions, like:

  • How many hours per day do you spend online?
  • Are you totally productive for all of this time, or is there some time when you’re just wasting time?
  • What could you be doing instead?
  • Could you be making a call to a donor? Having tea with a nonprofit colleague? Tabling at an event for your nonprofit? Going out and making connections for your nonprofit in the community? Taking a walk to clear your head?”

If that series of questions isn’t enough impetus to hang the Gone Fishin’ sign on your Facebook status, read on. You’ll be surprised at how priceless these detox strategies can be.—James David Morgan