Christine Vallaster is a professor at the Salzburg University of Applied Sciences and heads the Marketing & Relationship Management section. She researches, teaches, and works in the areas of strategy, brand management, and responsibility.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.