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Colleges & Universities, Crowdfunding, Online Giving

Universities Experiment with Crowdfunding as Early Donor Engagement

Gayle Nelson
June 7, 2017
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May 28, 2017; Roanoke Times

In April, Virginia Tech joined a growing list of universities with their own crowdfunding platforms. These websites are designed to build a community of giving within the institution by encouraging small gifts from current and recent graduates. Institutions hope these activities will build a stronger connection between students and their university and create new donors for years to come.

Although all of the campaigns highlighted on Virginia Tech’s new c