• Christie

    Very insightful article. Plan to make some changes in my web site. Would love to hear your comments.

  • David Hartstein

    Hi Christie. Thanks so much for your kind words. I’m glad you liked the post.

    After looking through your website, I love the use of images on the homepage and the way you lay out what you do right away. One quick area for potential improvement I see with regards to instilling hope and driving visitors to act is on your “You Can Help” page. While it’s great you lay out the different methods of getting involved, it would also be a perfect time to truly illustrate the impact for potential donors. How will my donation help? What will different dollar amounts enable? If I give money, I want to know the direct change my gift will have in the world. I want to be able to picture it and feel good about enabling it to happen.

    Hope that’s helpful. Thanks again for reading.