The Growth in Total Household Giving Is Camouflaging a Decline in Giving by Small and Medium Donors: What Can We Do about It?

As we go into intensive fundraising season, some may be wondering about trends they see in individual giving. We want to encourage all of our readers to stay in touch with us on this, so that NPQ can integrate your intelligence into our coverage of the issue. In this article, Dr. Patrick Rooney reveals that small and mid-size donations are falling even as charitable dollars continue to grow, increasing nonprofit dependence on the wealthy few.