Job Title: Senior Email Marketing & Conversion Strategist
Location: Full-Time, Remote
Applications Close: Friday, March 6 at 5pm PST

Own the Revenue Engine Powering Independent Journalism

We are seeking a Senior Email Marketing & Conversion Strategist to take full ownership of NPQ’s email-based revenue strategy—driving measurable growth in membership, donor engagement, event participation, and earned revenue. This is a high-impact role for a strategist who sees email not as content distribution, but as a disciplined system of persuasion, testing, and performance optimization.

You will own the metrics. You will own the strategy. You will own the results.

This role requires a focused operator who pairs conversion rigor with deep fluency in nonprofit, philanthropy, and social justice ecosystems. You must be equally comfortable writing mission-aligned copy and dissecting performance dashboards.

If you are motivated by measurable growth, energized by experimentation, and fluent in the language of nonprofit leaders and funders, this role offers the opportunity to build and scale a revenue channel that directly sustains independent, sector-leading journalism.

About NPQ

Since its founding in 1999, Nonprofit Quarterly (NPQ) has been the trusted source of insight, analysis, and field-driven knowledge for the nonprofit sector, philanthropy, and social movements. With roots as a print journal, NPQ has evolved into a dynamic digital platform that uplifts equity-centered leadership, community wisdom, and systemic change. Grounded in the values of human rights, racial, and economic justice, and thriving communities, NPQ advances critical conversations and nonprofit leadership practices that shape civil society.

NPQ brings together practitioners, researchers, and movement leaders—centering their voices to inform practice, to challenge dominant narratives, and to support transformative action. At its core, NPQ is both a convener and a catalyst, committed to building an active democracy through informed and engaged nonprofit practice.

What You’ll Own

• Email Revenue Performance: Full accountability for conversion rates, revenue per send, membership growth, donor retention, and lifecycle engagement metrics tied directly to organizational revenue goals.
• Revenue Strategy Alignment: A comprehensive email strategy that supports annual revenue targets, growth objectives, and long-term sustainability.
• Campaign Execution & Cadence: Daily planning, writing, segmentation, automation, scheduling, deployment, and performance monitoring of all email campaigns.
• Audience Segmentation & Journeys: Structured lifecycle pathways for readers, members, donors, nonprofit leaders, and funders that increase engagement and lifetime value.
• Conversion Optimization Framework: A disciplined A/B testing roadmap across subject lines, messaging, calls to action, timing, and segmentation to systematically improve results.
• Full-Funnel Performance Analysis: Continuous evaluation of the conversion path from open to click to membership or donation, identifying friction points and scaling what works.
• Mission-Aligned Copywriting: Persuasive, sector-literate messaging that translates complex editorial content into compelling calls to action without compromising credibility.
• Platform & Systems Management: Oversight of automation tools, segmentation logic, reporting dashboards, and documentation to ensure operational excellence.
• Cross-Functional Coordination: Seamless collaboration with editorial, design, and revenue teams to align messaging, timing, and strategic priorities.

What You Bring

• Proven Conversion Impact: 5–7+ years of success in email marketing, direct response, or revenue marketing with documented improvements in performance metrics.
• Data-Driven Decision Making: Strong analytical capability and fluency in testing methodology, performance reporting, and optimization strategy.
• Lifecycle & Segmentation Expertise: Deep experience building and refining audience journeys that increase acquisition, retention, and lifetime value.
• Nonprofit & Philanthropy Fluency: Authentic understanding of nonprofit leadership, funding ecosystems, and social justice discourse.
• Strategic Ownership Mindset: Comfort operating with autonomy, taking full responsibility for outcomes, and connecting daily execution to broader organizational strategy.
• Exceptional Persuasive Writing: Ability to write clear, compelling, mission-aligned copy that motivates action while preserving editorial integrity.
• Business Acumen: Strong understanding of revenue drivers and the discipline to align marketing performance with financial outcomes.Collaboration & Influence: Ability to build alignment across teams and advocate for testing, experimentation, and performance rigor.

Compensation and Benefits

We offer a competitive salary range of $63,600 – $95,400 per year. We are committed to providing fair and equitable compensation that reflects each team member’s contributions, experience, and expertise. All qualified candidates will be considered for this position, and final compensation will be based on qualifications, skills, and experience.

We provide a generous benefits package designed to support both your personal and professional well-being. Our offerings include unlimited flexible time off, holidays, paid parental leave, a 403(b)-retirement plan with employer contribution, comprehensive health, dental, and vision insurance, as well as annual learning and development opportunities to support your growth. We believe in fostering a balanced, supportive work environment where our team can thrive.

A Note to Candidates

Our job description is a wish list, and we do not expect every candidate to be skilled equally in all these areas. Studies show that historically disenfranchised communities, such as women, BIPOC, and LGBTQIA+ people, are less likely to apply if they don’t meet every single qualification. We are dedicated to being an inclusive, diverse, equitable, and accessible workplace that fosters true belonging. If your experience doesn’t align perfectly with every qualification in the job description, please still apply. We’d also love to hear about experiences or expertise that you think is relevant but isn’t listed here.

Our Commitment to Inclusion

We recognize that diverse teams make the strongest teams. NPQ is an equal opportunity employer committed to creating an inclusive workplace where everyone feels valued and respected. We strongly encourage candidates from historically marginalized communities to apply.

Equal Opportunity Employer

NPQ is committed to creating a diverse work environment and is proud to be an equal-opportunity employer. NPQ does not discriminate on the basis of race, color, national origin, sex, gender identity or expression, religion, sexual orientation, age, disability, genetics, parental status, veteran status, or any other characteristic protected status under federal, state or local laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please e-mail us at hr@npqmag.org if you require reasonable accommodation to complete this application.

Ready to Make a Difference?

If you’re ready to join a dynamic team and contribute to a mission that matters, we encourage you to apply. Please submit your resume and a compelling cover letter to hr@npqmag.org.