• Robert Paul Jones

    A rehash of the Boston Consulting Model that simplifies and monetizes. Old wine in new bottles and pretty thin wine at that.

  • Dana Hutson

    Thank you for this impactful tool to enable folks to “see” the big picture. The emotion of the mission, is often one of the biggest hurdles in strategic decision making and the matrix makes it very clear and easy to see where the paths forward lie. Many thanks.

  • Justin M.

    This seems like it would be a great conversation starter at a board level. A 2×2 matrix can’t capture all the nuance, but it gives everyone a common starting point, which is easy to read and on one piece of paper. Thank you for providing the Excel screen shots for nonprofits that will need to do this on their own.

  • Bruce

    Very interesting and useful. As another post references, this looks a lot like the Boston Consulting Group’s Growth-Share Matrix and classic business portfolio analysis created in the 70s, just changing the X and Y axis labels to fit nonprofits, so I wish the authors would have given more prominent credit to these original sources or will in the upcoming field guide? These direct references may help our business board members translate their “business school” knowledge to our challenges. I am all in favor with applying more solid business research to the nonprofit sector. Forces for Good did a wonderful job of using Jim Collins’ research methodology. Thanks for sharing. Bruce.

    ps: “Dual bottom line” also sounds like Kaplan and Norton’s The Balanced Scorecard first published in the mid nineties?

  • Anne Hays Egan

    Excellent article, thanks. I use a similar process in planning, and find that having the visual matrix framework helps people to see the big picture, the relationships between different elements, and the double bottom line. You’re provided a terrific map for people.