In Wake of Recent Consolidation, WV Red Cross Performance Under Fire

Print Share on LinkedIn More

Raleigh-flag

January 10, 2016; Register-Herald (Beckley, WV)

Near the end of last year, NPQ reported on a letter sent by Rep. Bennie Thompson (D-MS) to the American Red Cross, asking CEO Gail McGovern about the effects layoffs, cutbacks, and chapter consolidations might have on the organization’s ability to respond to disasters, especially in rural areas. NPQ has also reported on other chapter consolidations within federated organizations and has expressed concern about the degree to which this can weaken the network of services and their availability in more rural areas.

This article in Emergency Management (reprinted from the Register-Herald) reveals that two years ago in West Virginia, seven Red Cross chapters were collapsed into four. This was described by Red Cross Marketing and Communications Director Krista Farley Raines as a cost-cutting measure enacted in order to “have more resources to spend on people and communities we serve.” But Thompson’s letter points to reports that the Red Cross has been struggling in their most recent efforts to respond to emergencies in West Virginia.

“That Red Cross struggled to respond to these events is troubling because Red Cross is a designated support agency under the National Response Framework’s Emergency Support Function 6—Emergency Assistance, Temporary Housing and Human Services Annex,” the letter reads.

Thompson wants to know if ARC performed an after-action assessment of its response to recent disasters and how it will address the challenges it experienced responding to the incidents in West Virginia and California.

This article describes an alarming degree of local frustration in West Virginia with ARC’s performance.

In early 2015, regional emergency service authorities officials expressed anger at the American Red Cross of Central West Virginia for a lack of response to natural disasters. Emergency service officials and nonprofit agency heads spoke of hearing a number of excuses why the Red Cross of Central West Virginia could not assist in emergencies.

At the time and in frustration, Mark Wilson, Raleigh County’s deputy director of Emergency Service Authority, told a Red Cross employee, “It’s easier to keep track of what you don’t do than what you (actually) do.”

“They always got an excuse for why they don’t respond,” he said during a March interview. “It’s the same old song-and-dance with them—‘We are going to fix this,’ but it never happens.”

John Zilinski, Raleigh County director of Emergency Services Authority eventually wrote to Bonnie McElveen-Hunter, chair of the American Red Cross, asking for more support and a stronger relationship with the Charleston-based chapter, but what he got back was the now-familiar meaningless platitude that is becoming emblematic of the organization, this time from Richard Reed, senior vice president of disaster cycle services: “Please know that the American Red Cross is committed to providing human and material resources in support of the disaster relief efforts in all locations, including Raleigh County.”

The letter included the email address of Keith Alvey, divisional disaster executive for the region overseeing West Virginia. Wilson says that he has repeatedly asked the regional chapter for assistance during disasters to no avail. For instance, the regional office denied all aid when 1,500 people in Raleigh County’s Coal River area were without water for a number of days early last year. In the wake of a tornado, Raleigh County emergency officials asked for food aid for those impacted; on that occasion, the organization did show up with food sourced from the Salvation Army, but it was way too little. As two people who were on the scene at the time recalled, local agencies were left “scrambling to find food for scores of people.”

Raines says that ARC’s policies and protocol are now set by the central organization in D.C., and regional and state branches must follow. This is leading to growing numbers of counties dropping regional Red Cross participation from their emergency operational plans, and, according to ProPublica, to local United Ways withdrawing their funding from those regional entities.

Raleigh County’s emergency officials are not anticipating a turnaround. “When the boots hit the ground, we’re responsible for 70,000 people, and I need people I can count on,” Wilson said.

The local United Way is still funding the regional office. The Red Cross of Central West Virginia was unwilling to share its funding request to the United Way, but was “excited to share” statistics from last year. In 2015, the Red Cross assisted 130 households in these counties by serving 378 individuals impacted by disaster, most commonly home fires. The Red Cross provided almost $100,000 in direct financial assistance to these individuals to ensure they had shelter, food, clothing, medication, and other needs, as well as supporting vehicles, materials, and the people who make that help possible.

“We try hard to stay abreast of any current issues with our agency partners,” United Way Director Margaret O’Neal wrote in an email, “and I am not currently aware of any local issues with” the Red Cross of Central West Virginia.”—Ruth McCambridge

  • Third Sector Radio USA

    The Red Cross is a federally-mandated nonprofit organization, which signals federal support. If Red Cross is needing to consolidate to cut costs, we can assume it is because fundraising efforts are not sufficient. If fundraising is insufficient, the federal government mandating the organization has a responsibility to step in with funding. If it fails to do so, we can infer that
    1. The willingness to meet community needs through taxing authority is being abrogated, or
    2. The needs of marginal (in this case, primarily rural) communities do not matter to lawmakers, or
    3. The federal government intends to find other providers of disaster relief.
    The last seems dubious, since no alternative infrastructure is being created.