logo logo
Donate
    • Membership
    • Donate
  • Social Justice
    • Racial Justice
    • Climate Justice
    • Disability Justice
    • Economic Justice
    • Food Justice
    • Health Justice
    • Immigration
    • LGBTQ+
  • Civic News
  • Nonprofit Leadership
    • Board Governance
    • Equity-Centered Management
    • Finances
    • Fundraising
    • Human Resources
    • Organizational Culture
    • Philanthropy
    • Power Dynamics
    • Strategic Planning
    • Technology
  • Columns
    • Ask Rhea!
    • Ask a Nonprofit Expert
    • Economy Remix
    • Gathering in Support of Democracy
    • Humans of Nonprofits
    • The Impact Algorithm
    • Living the Question
    • Nonprofit Hiring Trends & Tactics
    • Notes from the Frontlines
    • Parables of Earth
    • Re-imagining Philanthropy
    • State of the Movements
    • We Stood Up
    • The Unexpected Value of Volunteers
  • CONTENT TYPES
  • Leading Edge Membership
  • Newsletters
  • Webinars

Bells to Start Ringing and Credit Card Readers to Start Swiping

Bruce S Trachtenberg
November 23, 2010

November 22, 2010; Source: CNN | One of the surest sights and sounds that Christmas is approaching is when Salvation Army volunteers across the country start ringing bells on Thanksgiving Day to encourage passersby on city streets everywhere to drop a few coins in the iconic red kettle. But this year, along with the sounds of jingling change, will be the much quieter noise of credit cards being swiped.

Thanks to a successful test over the past couple of years, the Salvation Army has begun rolling out to more states what it calls “cashless kettles” that allow donors to make contributions via a credit card. Volunteers are armed with both bells and mobile credit card readers that let people charge their contributions on the spot. But wait, there’s more.

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

If you’d rather not go to all the hassle of dropping change in a kettle or handing over a credit card, use the Salvation Army’s iPhone app. Introduced last year to simply put you in the Christmas mood, the app, which plays the familiar ding-a-ling sounds in your choice of 12 different tones, now has a feature that lets you donate from your phone.

Officially the Salvation Army’s bell ringing campaign runs through Christmas Eve. This year, they’re out to top 2009’s record $139 million in donations. According to a statement from the Salvation Army, money raised in these drives—in the form of loose change or credit card donations—allow the agency to serve 4 million people in need during the Christmas season and nearly 30 million throughout the year.—Bruce Trachtenberg

Our Voices Are Our Power.

Journalism, nonprofits, and multiracial democracy are under attack. At NPQ, we fight back by sharing stories and essential insights from nonprofit leaders and workers—and we pay every contributor.

Can you help us protect nonprofit voices?

Your support keeps truth alive when it matters most.
Every single dollar makes a difference.

Donate now
logo logo logo logo logo
See comments

You might also like
Disability Inclusion Isn’t “Special Needs”—It’s Smart Philanthropy
Meredith Polsky
As Migrant Children Remain in Federal Custody, What Can Nonprofits Do?
Liz Vinson
Seat at the Table, No Vote in the Box: Finding the Governance “Sweet Spot”
Cheretta Clerkley
The Ellisons’ Empire: Media Consolidation, Narrative Control, and the Threat to Democracy
Coty Poynter
Of Tech Bros and Eco Collapse—Warnings from McGovern’s 99th Day
Anmol Irfan
Mobilizing for Haitian Immigrants in Ohio
María Constanza Costa

Upcoming Webinars

Group Created with Sketch.
March 26, 2:00 pm ET

Learn Out Loud

How Every Philanthropy, Nonprofit, and Community Member Can Leverage Power in Our Fight Against ICE

Register
Group Created with Sketch.
April 23, 2:00 pm ET

Receiving & Giving Feedback

Essential Practices for Healthy Organizations and Communities

Register

    
You might also like
Yellow CLOSED sign hanging in a dusty shop window, conveying themes of business failure, recession, and economic downturn.
Nonprofits in Limbo as Flipcause Bankruptcy Unfolds
Lauren Girardin
The Washington Post pulled up on the screen of an Apple iPhone.
As Jeff Bezos Dismantles The Washington Post, 5 Regional...
Dan Kennedy
Senator Elizabeth Warren speaks into a microphone in front of a sign reading "We are the Supermajority" while an audience listens.
Supermajority, Group Organizing Women Around Politics, Is...
Jennifer Gerson

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

  • About
  • Advertise
  • Careers
  • Contact
  • Copyright
  • Donate
  • Editorial Policy
  • Funders
  • Submissions

We are using cookies to give you the best experience on our website.

 

Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.