Building Lasting Growth in the Digital Era

Jeanne Bell

June 27, 2021

Using a new report from the Haas Jr. Fund called Lightning in a Bottle: Building Lasting Growth from Viral Moments as inspiration, this webinar explores how organizations can prepare for and leverage increased attention and engagement with their causes.This session is ideal for executives, communications staff, fundraising staff, and anyone charged with building and mobilizing a powerful constituency base.

Our expert panel discusses:

understanding who your supporters are and what they value
experimenting and failing forward in communications
motivating supporters to take action
using the media to amplify your issue and shift narratives
retaining supporters after a “lightning in a bottle” moment of attention to your cause

About the author

Jeanne Bell

Jeanne Bell, MNA is the former CEO of CompassPoint, where she stewarded the evolution of the organization to focus on emerging leaders and emergent leadership practice with an explicit orientation to social change. She is the author of numerous articles on nonprofit leadership, strategy, and sustainability and co-author of several books, including most recently, The Sustainability Mindset (Jossey-Bass, 2015). Jeanne's current board service includes Borealis Philanthropy and Community Works West. She also serves on the Advisory Board for the Master of Nonprofit Administration program at the University of San Francisco's School of Management.

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