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“Just a Fundraiser?” NOW Urges Komen to Dump Trump’s Mar-a-Lago

Ruth McCambridge
October 18, 2016
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Mar_A_Lago_entr01
By Ebyabe (Own work) [CC BY-SA 3.0], via Wikimedia Commons
October 17, 2016; Jezebel, “The Slot”

The Susan G. Komen for the Cure foundation (now officially Susan G. Komen®) has certainly had its share of run-ins with a good portion of the women’s health community and the women’s community in general. As NPQ readers will recall from earlier nonprofit newswire posts, the organization’s attempt to defund Planned Parenthood in 2012 created a firestorm of reaction focused not only on the act itself but on the organization’s attempt to lay it at the feet of regulatory requirements. In the end, their behavior cost the organization many millions of dollars in support and countless supporters over many years. Now, Komen is under fire from women’s organizations again—this time, urging them to sever ties with Donald Trump’s Mar-a-Lago club, where it has hosted its annual “Perfect Pink Party” for the past five years.

The president of the National Organization for Women (NOW),Terry O’Neill, said, “I would strongly urge that the organizations reschedule their events.” She emphasized that it’s not merely that theMar-a-Lago site is owned by Trump, who has recently drawn heat for his comments and allusions to physical assaults on women, but two alleged sexual assaults by Trump reportedly took place there.

Some other women’s organizations have declared that they will continue to use the space, asserting that the venue is objectively just a site for fundraising. But Cindy Pearson of the National Women’s Health Network says in response, “Mar-a-Lago is so closely associated with Donald Trump and the Trump hotels and the Trump brand, that when Mr. Trump himself is at the center of a storm around his admitted words [about women] and the accounts of his behavior, it is political, whether the organizations like it or not.”

Mar-a-Lago has been brought up often in relationship to Trump’s “charitable” activities. He has, for instance, claimed the renting (for hundreds of thousands at a pop) of the location for galas as part of his own charitable activity, saying:

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I believe there is more money in that club for charity than any other place in Florida. I mean, the place has been amazing, the kind of money we raise on a weekly basis, and I just believe that you have to give back and if you don’t give back, you’re not being honest with yourself.

Nancy Brinker, the Republican founder of Komen, endorsed Trump for president earlier this year, but the organization says it has no position on Trump. It does, however, want to keep its event separate from “controversies unrelated to our mission,” according to spokeswoman Andrea Rader. Rader adds that the group won’t make a final decision about whether to abandon its deposit until after October.

Not for nothing, but October is Breast Cancer Awareness Month, and declaring that they will retain the space would undoubtedly resurface old issues with the organization, which in turn might drive some donors away once again.—Ruth McCambridge

Correction: This article has been altered from its original form. Ms. Brinker resigned from her official position as Chair of Global Strategy for Komen in June of 2016. She currently serves as an unpaid volunteer.

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ABOUT THE AUTHOR
Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

More about: fundraising ethics sexual assault women leadershipDonald TrumpFundraisingMarketingNonprofit NewsScandals

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