More Money in the Mailbox: Eleven Tips for Improving Your Mailings

Editors’ note: This article, first published in print during Nov/Dec 2005, has been republished for Nonprofit Quarterly with minor updates. For years, the response rate for direct mail fundraising has been gradually declining, due in part to increasing volume: more and more organizations sending more and more mail. If you’re not raising as much as you

The Public Phase of Your Capital Campaign (Part IV)

Editors’ note: This article, first published in print during Nov/Dec 2001, has been republished for Nonprofit Quarterly with minor updates. “I think we are ready to go public with our capital campaign!” “Let’s launch!” For many of us in the fundraising business, these phrases are uttered with a feeling that combines joy, relief, and a new

Rural Fundraising: Looking Beyond the Locals

Editors’ note: This article, first published in print during Mar/Apr 2003, has been republished for Nonprofit Quarterly with minor updates. Fundraisers in rural communities working on local causes face a number of unique challenges, including fewer services, higher costs, and less advanced technology (for example, limited high-speed Internet access). In many rural areas, jobs are few

Outing Overhead

Editors’ note: This article, first published in print during Nov/Dec 2003, has been republished for Nonprofit Quarterly with minor updates. You may remember a controversial practice of the early 1990s called “outing.” As the name implies, someone would find out that a famous person was gay or lesbian and would “out” this person by telling the

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