Donor Cultivation: What It Is and What It Is Not

Editors’ note: This article, first published in print during October-1999, has been republished for Nonprofit Quarterly with minor updates. In a number of my recent fundraising workshops, I have asked participants to give me a definition of donor cultivation. Here are the five worst and five best descriptions people have offered. Worst Cultivation is where you

Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.