• Michael F. Cade

    Thanks for sharing these insights Ruth and Patrick! Many nonprofits are still puzzled over DAF, so getting the facts out is very important. Clearly 2017 was a banner year for $ flows into DAF and tax reform is unlikely to decrease the flow. It is very important for nonprofits to engage donors about the pros and cons of DAF and to see if their donors are already using these vehicles. Nonprofits then need to craft their DAF outreach strategy, in order to optimize funds from this important funding source. There are ample resources available, so Boards and Development folks need to get up to speed or their organizations will take the hit. I share some DAF basics and tactics on my blog: NFP Beyond the Numbers.