Planning a Capital Campaign (Part I)

Editors’ note: This article, first published in print during May/Jun 2001, has been republished for Nonprofit Quarterly with minor updates. THREE SMALL NONPROFITS ARE CONSIDERING CAPITAL CAMPAIGNS: An advocacy organization whose annual budget is $150,000 pays monthly rent of $600 for a two-room office with a shared bathroom and kitchen. Their landlord tells them that at

Testing the Feasibility of Your Capital Campaign (Part III)

Editors’ note: This article, first published in print during Sep/Oct 2001, has been republished for Nonprofit Quarterly with minor updates. “But how do we know this campaign will work?” wailed the executive director after a four-hour planning meeting. The goal: A $1 million capital campaign to renovate a recreation center, including installing state-of-the-art solar-powered lights for

Evaluating Your Individual Donor Program

Editors’ note: This article, first published in print during Jan/Feb 2006, has been republished for Nonprofit Quarterly with minor updates. The following three stories illustrate the importance of evaluation as a tool in developing a healthy fundraising program for your organization. Group X Group X has been raising money from individual donors for several years. At

Considering Legacy Giving

Editors’ note: This article, first published in print during Jan/Feb 2007, has been republished for Nonprofit Quarterly with minor updates. Legacy giving (also called planned giving) refers to gifts that donors plan to be distributed from their estate after their death. These gifts are generally made by long-time, loyal donors who believe in the need of

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