As Summer Heats Up, Enterprising Nonprofits Dream of Viral Ice Buckets

The Ice Bucket Challenge was undoubtedly one of the most popular viral campaigns the nonprofit sector has even seen, rising to worldwide popularity seemingly overnight. Two years later, the ALS Association is hopeful that the public will never forget that one ice-cold summer. Is the once-vital fundraising challenge yesterday’s news? And what were the long-lasting effects on the ALS Association?

Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.