What’s Best for the American Red Cross: Being among the Public, or Marketing to Them?

Perhaps the Red Cross has the wrong end of the stick in reducing the number of its chapters by almost two-thirds in a cost-cutting efficiency measure. These are different organizational forms, and it may be that the consolidation will rob the public of an essential knowledge base, critical in a disaster.

Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
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