Advertising guru David Ogilvy once said, “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” For advertisements to be effective, especially outdoor ads, he advised that they had to teach, stimulate conversation, and persuade.
Advertising guru David Ogilvy once said, “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” For advertisements to be effective, especially outdoor ads, he advised that they had to teach, stimulate conversation, and persuade.
The new report from Abila suggests it’s worthwhile to offer a variety of approaches to engagement to welcome donors of every age.
Increasingly, scholars in the humanities are applying digital technologies to cultural analysis. For example, generating a map of Victorian London’s “emotional geography” through a crowdsourced textual analysis of 1,402 novels.
Vladimir Putin’s foreign minister, Sergey Lavrov, meets regularly, it appears, with some Russian NGOs to offer his perspectives on their role in Russian and global civil society. He provoked a public response from us here at NPQ.
Here are five ways family foundations can keep their younger generations feeling the organization’s passion.
The stakeholders of Sweet Briar College are trying to get the court to delay the college’s closing so that the situation can be thoughtfully considered. They need an activist AG who indicates he understands that time is the major variable to ensure a good decision.
Whatever came of that scathing Bloomberg News article about NeighborWorks? We can’t find anything, and the NeighborWorks America network is simply plugging along doing what it has always done to rebuild and revitalize urban and rural communities.
Transgender teen Leelah Alcorn tragically left us too soon, but her death has led to a massive victory for LGBTQ rights.
Nonprofit news site leaders talk about the secrets to their success so far.
Even as they mean to do good, and as much as we love them, donors sometimes do and ask some things that may make us wish we had never welcomed them happily into our organizational lives.
In the face of statewide revenue shortfalls, library advocates in Missouri led a successful grassroots campaign, which now needs to be extended.
Bradley Foundation president and CEO Michael Grebe’s comment that he tries to maintain a clear boundary between his personal political engagement in Republican Party (and Scott Walker) politics and the nonpartisan activities of the conservative foundation he runs raises questions about how difficult that challenge might actually be—especially at Bradley.