January 7, 2011; Source: @twloha | The popular suicide prevention organization To Write Love on Her Arms (TWLOHA) was awarded the title of Must Follow Nonprofit at last week's Mashable Awards, a gala celebrating the year's top technology and innovation advancements. TWLOHA's youth focus and influential online presence garnered the organization the support it needed to move to the top of the user-generated list of finalists, past such nonprofit powerhouses as PETA and Human Rights Campaign. Founder Jamie Tworkowski accepted the award last Thursday in Las Vegas.
Long before the Mashable nomination, NBC profiled TWLOHA on the nightly news, and the segment can be watched in the video below.
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TWLOHA adds this award to a long list of accolades, from an MTV trophy to celebrity endorsements by Miley Cyrus, Joaquin Phoenix, and Liv Tyler, and winnings in both the Chase Community Giving Contest and the AmericaWants Campaign.
It's clear that TWOLHA knows their audience, from their beginnings on MySpace in 2006 http://www.myspace.com/towriteloveonherarms to the announcement on Twitter that they had won the Mashable award – a simple tweet to their supporters saying "we make a good gang."—James David Morgan